Internet marketing can give your small business a competitive edge that will help customers find your brand. A small business only needs a modern, mobile-friendly website to take full advantage of internet marketing strategies.
There are a few different options available for small business owners. These include Pay-Per-Click (PPC) advertising, Search Engine Optimization, and Social Media Marketing.
PPC advertising primarily uses Google AdWords to function. The second strategy, SEO, involves arranging a small business’s website in order for it to rank in search engines for specific terms or keywords. The third strategy continues to grow in popularity due to the potential for a free audience to find your brand.
Continue reading to learn some internet marketing strategies you can adopt for your small business today. If you would like to learn more or are looking for professional web design in Boca Raton, be sure to contact UltraWeb Marketing today. Remember, it is never too late to take full advantage of internet marketing for your business.
Pay-Per-Click Advertising (Google AdWords Management)
A strategic method to quickly expose your business for industry terms is PPC Ad campaigns. Most people know PPC ad campaigns from the online search results that contain words like, “Sponsored” or “Ad”. These search results are typically located at the top and bottom of search engine result pages.
The major advantage of PPC Ads is that they can deliver quick results for a small business. By the same token, this method can quickly become very costly. This is where a Google AdWords Management Company can help. AdWords Management involves an expert auditing and monitoring PPC Ad campaigns manually. Doing so can maximize the results and keep costs low.
Small Business Search Engine Optimization (SEO)
Search Engine Optimization, or more commonly known as SEO, is a long-term internet marketing strategy. There are two kinds of SEO methods available to small businesses. These methods are known as Local SEO and Organic SEO and understanding the differences are important. First, we will examine Local SEO.
The way your business shows up on local map listings for terms is known as Local SEO. Organic SEO is defined by how your business’ website ranks for terms relating to your industry. It is important to keep in mind that there are only three local map listings and ten first page results in Google.
Depending on the competitiveness of the industry, these positions are extremely sought after. This gives your brand the opportunity to rank on the first page for multiple keyword combinations. SEO is an affordable method that saves your business from paying for those paid ad positions. It is important to bear in mind that SEO takes time and Google continuously updates itself to discourage forced SEO tactics.
Social Media Marketing For Small Businesses
Social Media Marketing involves a combination of various methods and options. A social media account for your small business allows you to present your brand in a unique way without having to pay for an audience. Although there are upsides to investing in paid advertising on social media platforms, most members on social media platforms tend to ignore advertising when scrolling.